Brands with global concepts when they want to settle in new countries need to “tropicalize” or “nationalize” their standards, that is, to adapt their projects and materials to norms, legislation and also to local culture. To suit the requirements, most partner with local companies or professionals.
The partnership with specialists who study and know the local culture and develop focused projects is essential for good work.
Projects need to undergo analysis
Whenever a project arrives from outside, it is necessary to undergo a detailed analysis for the performance of Tropicalization. At This time, the feasibility of adapting to the local technical norms, the availability of resources and manpower and even the suggestion of changes and solutions that allow better cultural adaptation or execution of the project is verified. Although It seems simple, the adequacy to the local reality is not so easy.
The tropicalization of projects ensures safety and speed to the process and also to the approval, avoiding possible conflicts between what was predicted in the plant and the reality found in the work or even technical requirements that need to be met. Bureaucratic issues are the most demanding part of care, even more in the case of prefectures norms, ABNT, among others.
Guedes specializes in tropicalization of projects
With more than 10 years of experience in the market of projects, consultancy and business for retail, Guedes Arquitetura maintains all the expertise developing projects with a focus on increasing sales, improving the disposition of products and making the customer have a better Experience with the brand.
Today, we receive projects from different countries (North American, Latin American and European) and are responsible for the tropicalization of two brands in Blumenau: Zara and Cinépolis. The Cinépolis, one of our cases in Brazil and Argentina, gave us a very nice return on our work done in Argentina. “The result was quite positive. The Direct assistance of Guedes with the Argentine team was crucial in order to complete the documents of that country “, Gabriel Zapparoli, Lead Consultant, Design Specifications of Scanton US.
For you to know a little more than was worked in the tropicalization of Cinépolis, we brought some important points:
- Handbook of Design Criteria for architectural and interior projects, adapting and proposing improvements in current standards and materials, based on the visual and quality standards applied by the brand.
- Technical Manual for Furniture Projects, adapting and proposing improvements in existing standards and based on the materials currently applied by the Cinépolis network.
- Catalogue of Finishes and Specifications for Architectural and Interior Projects, adapting and proposing improvements in current standards and materials based on the visual and quality standards applied by the brand, among others.
Contact us and Count on a team of specialists in project nationalization.