We transform spaces
into experiences that sell
At Guedes Arquitetura, we believe that every store can be much more than a point of sale — it can be a point of enchantment. With over two decades of experience, we create retail architecture projects that combine strategy, aesthetics, and results.
We specialize in designing environments that attract customers, increase dwell time, and boost sales. This is possible through our exclusive method, Architecture of Performance, which blends intelligent design, consumer behavior, strategic flow, brand storytelling, and visual merchandising.
Our vision goes far beyond layout: we analyze your business data, understand your audience, and create tailored solutions to elevate the shopping experience to the next level.
We operate across Brazil and internationally, with projects in São Paulo, Buenos Aires, and Miami. From major retail chains to boutique stores, we are committed to creating memorable spaces that convert visitors into customers and strengthen brand identity.
More than architecture, we deliver retail results.
Liana Guedes
With over 20 years of experience in retail architecture and interior design, Liana Guedes is a national reference in shopping experience strategy applied to physical spaces. Founder of Guedes Arquitetura, she turned her passion for retail into a proprietary methodology: Architecture of Performance — a method that brings together storytelling, consumer behavior, visual merchandising, and strategic flow to create environments that connect brands and customers, increase sales, and deliver memorable experiences.
Graduated in Architecture and Urbanism from FURB, with further studies at IED (Milan), St. Giles International School (London), and UTFPR (Curitiba), Liana is also a SEBRAE consultant and speaker, delivering lectures, mentorships, and training sessions for retailers and professionals throughout Brazil.
Throughout her career, she has worked with major brands such as ZARA, Cinépolis, Altenburg, Copa&Cia, SEBRAE, Pittol, Banrisul, and Tostado Café Club, among others. Beyond Blumenau, Guedes Arquitetura is also active in São Paulo, Buenos Aires, and Miami, expanding its international impact.
With a sharp vision of the shopping journey, Liana is passionate about creating spaces that sell — where every detail is designed to delight, engage, and convert.